The online pledge campaign launched by ABB and Green. TV on World EV Day encouraged drivers to recognize the crucial role that electric vehicles (EVs) can play in advancing sustainable mobility and making a commitment to driving an electric vehicle next year.
ABB’s partnership with World EV Day amplifies the company’s existing title partnership of the ABB FIA Formula E Championship – the world’s first global all-electric motor racing series. ABB Formula E exists to drive progress in e-mobility by accelerating technical innovation in a competitive environment.
World EV Day has attracted many partners and industry leaders in celebrating the progress made in e-mobility and accelerating efforts to build greater support for EVs. The online event has provided virtual seminars on the topics that matter including the Green Recovery and the marketing of electric vehicles. Through social media and Worldevday.org, the event provides a useful hub for e-mobility resources and insight on driving an electric future.
Tarak Mehta, President of ABB Electrification, commented: “Today marks an important milestone in the history of e-mobility with the world’s first EV Day. As headline partner, ABB is delighted to see so many individuals from around the globe taking positive action by signing the pledge. At ABB we are committed to inspiring drivers towards a sustainable electric future. As such we have launched an ABB fleet electrification pilot program, starting in the UK and with other countries including the Netherlands set to follow.”
Ade Thomas, Founder, Green.TV, said: “The rapid transition to electrified, sustainable mobility has never been more urgent. With World EV Day, we are hopeful that we have helped energize and highlight the need to decarbonize transport and encourage everyone to look to electric as a way to continue to build prosperity, enable access and deliver a sustainable way of life.”