ABB India launched an e-commerce marketplace known as eMart. The portal offers a wide range of made-in-India motors, for the initial phase, ABB’s Motion business is listing LV motors up to 75kW and has partnered with select digitally-savvy channel partners to ensure delivery of its products across the country.
Sanjeev Arora, President, Motion business, ABB India said: “In recent years, the e-commerce market in India has grown rapidly and become an intrinsic channel for companies across diverse industries. Our team has conducted in-depth research to understand the pulse of the market and we strongly believe that our platform will cater to the evolving needs of the customers. The launch of industrial motors on eMart – our e-commerce platform is our step towards writing the future of digital business with the forthcoming B2B e-commerce revolution in India.”
LV motors are used, in various industries and applications across India. eMart will allow customers, both large and small, to access products that best suits their needs. The online portal provides detailed product specifications and photographs for each item and bridges the gap between the physical and digital buying experience. Built entirely around the evolving requirements of the customers, eMart also allows customers to provide feedback on their specific requirement for products that are not listed, on the portal. The company aims to use these insights to expand its product portfolio on the platform.
eMart provides a user-friendly experience via desktop and mobile browsers and supported by secure payment methods including net banking, e-Wallets, and UPI, also abiding by General Data Protection Regulation (GDPR) in terms of customer data.
