Orient Electric launches EyeLuv LED lights

Orient Electric has expanded its LED lighting portfolio with new EyeLuv series LED Lights range which has Flicker-Control Technology which reduces the harmful invisible flicker present in LED lights.

Orient Electric has expanded its LED lighting portfolio with new EyeLuv series LED Lights range which has Flicker-Control Technology which reduces the harmful invisible flicker present in LED lights. Studies have revealed that prolonged exposure to flicker emitted by LED lights with flicker percentage above 30 per cent can lead to negative health impact.

Flicker is the rapid change in brightness of LED light, and it is of two types, visible and invisible. Visible flicker can be detected by eyes, and the frequency generally is below 100 hertz and hence is easier to avoid or control. The invisible flicker is the one that we all should be concerned about. This flicker is a rapid fluctuation with frequency above 100 hertz that human eye cannot detect. Rakesh Khanna, MD & CEO, Orient Electric Ltd said, “‘EyeLuv series’ LED bulbs, battens and other popular LED luminaires will directly benefit the society and take care of the problem of invisible flicker in normal LED lights.”

Puneet Dhawan, Executive Vice President, Orient Electric said, “We conducted researches in NABL accredited lab to understand the implications of invisible flicker from LED lights. The findings indicated that LED flicker has many adverse health implications and as a responsible brand, we wanted to address the issue.