ELECRAMA-2016 will have more than 900 exhibitors…

Indian Electrical & Electronics Manufacturers’ Association (IEEMA), is the first ISO certified industry association in India with 800+ member organisations encompassing the complete value chain in power generation and T&D equipment. IEEMA organises ELECRAMA – the world’s largest electrical T&D exhibition. Aaditya R Dhoot, Managing Director, IMP Powers Ltd., who has been the Chairman of the Organising Committee of ELECRAMA 2016, is talking on the event with the team of ELECTRICAL INDIA. Excerpts...

Could you give us an overview of ELECRAMA, introducing us to its history and profile?

From its moderate beginning in 1990, ELECRAMA has grown from strength to strength over the last 25 years, emerging as the largest stand alone Electrical T&D Exhibition in the world. ELECRAMA-2016 is the 12th edition of the event, and will be held at BIEC, Bengaluru from Saturday 13th February, to Wednesday 17th February 2016. With over 100 countries participating, tens of thousands of latest products and solutions and almost every topic of electricity covered, this edition is all set to become the WORLD ELECTRICITY FORUM.

ELECRAMA through the years has evolved along the contours of the sectoral landscape to reflect these dynamic changes in the ecosystem – and today it is poised to take a leadership position of a truly global platform for technology, product and knowledge sharing amongst all key stakeholders of the electricity ecosystem.

Please briefly introduce us to IEEMA, the organiser of Elecrama.

IEEMA is the apex association of manufacturers of electrical, industrial electronics and allied equipment in India. Founded in 1948, IEEMA is the first ISO certified industry association with 800 plus member organisations encompassing the complete value chain in power generation, transmission and distribution equipment. IEEMA members contribute to more than 90% of the power equipment installed in India. The total combined revenue of all its members would be $ 25 Billion.

IEEMA plays a crucial policy advocacy role with government and its agencies. It works closely with standardisation bodies, R&D organisations and testing institutes for formulating Indian standards for developing energy efficient products. IEEMA evolves and operates equitable and uniform PVC Clause and due to its unbiased approach, IEEMA Price Variation Clause has gained recognition and credibility over last three decades in all utilities in India and abroad. IEEMA holds product-specific conferences, seminars and large exhibitions like ELECRAMA, which is the world’s largest event for T&D equipment industry.

Could you tell us more about the structure of the event? What was the number of visitors and exhibitors in the past, and how many do you expect to see in 2016?

ELECRAMA-2016 will have more than 900 exhibitors from more than 30 countries, spread over 6 halls with gross 80,000 sqm display area. More than 110,000 visitor footfalls from 100 countries are expected over the five days of
the event.

The major highlights of the five days event are that Anant Geete, Hon’ble Minister for Heavy industries and Public Enterprises, has accepted IEEMA’s invitation to visit ELECRAMA 2016 and Hon’ble Minister for Power, Piyush Goyal has agreed to grace the inaugural session. It is supported by the Ministry of Power, Ministry of External Affairs, Ministry of Heavy Industries & Public Enterprises, Department of Heavy Industry, Ministry of Commerce & Industry, Department of Commerce (For RBSM), Department of Industrial Policy & Promotion, Government of India.

ELECRAMA will for the first time feature ‘WORLD UTILITY SUMMIT,’ a unique global platform. This (by invitation only), event is of the utilities, for the utilities and by the utilities. CXOs of more than 50 global utilities are being invited to participate in the two-day summit to interact with CXOs of Indian utilities – and share their experiences and future of energy and its technology.

‘Network to Net worth’ is another new interesting and necessary addition to ELECRAMA 2016. N to N is planned for creating awareness about the huge investment and JV opportunities in the Indian electrical sector for both global and domestic investors.

ELECRAMA for the first time features unique experience pavilions displaying, ‘Energies of Tomorrow’ and ‘Evolution of 125 years of Electricity,’ in collaboration with IEEE, a coffee table book on this subject is also under preparation.

RND – Railway, Nuclear & Defence pavilion is also planned for the first time at ELECRAMA to enable interaction between industry and these critical sectors displaying their strengths, capabilities, services and plans in this specially dedicated pavilion.

Renewable energy pavilion is another addition under planning for displaying the strengths of the Indian industry in the renewable sector.

Contemporary events, which have added strength to ELECRAMA over the years will continue to feature.

The third edition of Reverse Buyer Seller Meet, supported by the Ministry of Commerce, Govt. of India will continue to generate large scale business opportunities. 8000+ meetings with 600 overseas buyers from 30 countries have been planned over the two and half days of this event.

‘Engineer Infinite’ in ELECRAMA 2016 will feature 50 most innovative third year student projects in the electro mechanical segment, for encouraging young budding engineers from across the country. A subset to this activity is ‘Coffee with Sir,’ where participating students listen and network with industry leaders over all five days. The 5 best students’ projects will be awarded by an industry leader at the ‘Innovation Day.’

International T&D conclave, another co-located event has been planned as a half-day event in its third edition. It will provide a unique opportunity for Indian industry and its stakeholders to listen to and interact with global experts from the energy sector.

CEO Summit, which is a networking event for industry CEOs in the evening, will now have a different and more interesting format for ELECRAMA-2016. ELECRAMA will culminate with the exhibitors’ nite celebrating the exhibitors.

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