Lloyd, one of India’s leading consumer durable brands of Havells India, has selected former Indian cricket captain Sourav Ganguly as the Brand Ambassador for markets in eastern part of India. As a part of the association, Sourav will endorse Lloyd range of consumer durables, through promotion, advertising and marketing.
Commenting on this decision, Anil Rai Gupta, Chairman & Managing Director, Havells India Limited said, “Lloyd believes in providing the best products to its customers with its focus on innovations, superior technology and after sales customer support. The brand sees Sourav Ganguly as an inspiration that portrays a rare blend of talent, class, intelligence, and popularity that complements Lloyd’s legacy and brand ethos. We are confident that this association will enable us to explore new avenues for our continued growth and success and further strengthen our positioning in the consumer durables segment.”
Expressing his feelings, Sourav Ganguly said, “I am thrilled to collaborate with a brand like Lloyd that has such an incredible line of products with top-of-the-line features and superb quality. Lloyd has established itself as one of the most reliable consumer durable brands in India with its constant focus on innovations, superior technology and after sales customer support. Associating with such a brand is indeed an honour and I am looking forward to working with the brand.”
With its product portfolio including state-of-the-art Air Conditioners, Washing Machines, Refrigerators and LED TVs, Lloyd is a leading brand in consumer durable segment.
