Rockwell Automation, Inc., the world’s largest company dedicated to industrial automation and digital transformation, has promoted Robin Saitz to the grade of Vice President, Global Marketing and Chief Marketing Officer. She reports to Scott Genereux, Senior Vice President and Chief Revenue Officer. Robin is an engineer turned marketer with a deep expertise in marketing across multiple industries.
Saitz joined Rockwell as part of the company’s acquisition of Plex Systems, completed in September 2021. Most recently, she led marketing for Software as a Service (SaaS) in Rockwell’s Software & Control business segment as the Plex & Fiix Chief Marketing Officer. Fiix was acquired by Rockwell in January 2021.
In her new role, Saitz has global responsibility to lead marketing of Rockwell’s full portfolio. With a focus on driving demand and building the brand globally, she oversees industry strategy, marketing communications, analyst relations, demand generation, and commercial marketing.