Signify has recently launched its Philips Direct-to-Consumer (D2C) website, a groundbreaking initiative that promises to revolutionize the way customers experience lighting. With an extensive selection of over 1000 consumer products across various categories, Signify India’s new platform, In.shop.lighting.philips.com, is designed to provide unmatched ease, convenience, and accessibility for its valued customers.
The website will cater to customers across India, ensuring that people from all regions can benefit from its lighting solutions.
Signify India has experienced substantial growth through digital platforms like Amazon, Blinkit, Myntra and Flipkart. The new D2C website, with its extensive range of products, is set to further enhance this growth as it complements the limited product offerings on these platforms.
Customers can look forward to a seamless shopping experience with the potential integration of virtual store, enhancing the product exploration journey. At Signify’s Virtual Store, customers can delve into the details of each product. Learn about their features, materials, and the inspiration behind their designs.
Sharing his excitement, Sumit Joshi, CEO, Signify India, said, “We are delighted to announce our presence now on our own D2C website. Our Philips D2C website is a testament to our commitment to delivering superior lighting experiences. We have meticulously studied consumer behaviour, trends, and patterns to ensure unmatched customer satisfaction. Our way of working with modern trade concepts in the electrical industry has borne fruit, and we aim to replicate this success in the realm of e-commerce.”
