Faraday Future (FF), a California-based global shared intelligent electric mobility ecosystem company, has inducted Tin Mok, its Global Executive Vice President of Global User Ecosystem, to its Board of Directors as the Executive Director effective January 25, 2023.
Mok oversees the Global User Ecosystem team, which includes the strategy development and execution of FFIE’s Brand & Marketing Communications, O2O Sales and aftersales, User Operations as well as the establishment of the Eco-O2O Direct Sales System. He is a senior leader with over 15 years of executive experience in the global consumer electronics, high-tech Internet industries and intelligent electric vehicle industries and was a core executive who participated in the early establishment of FF.
Prior to that, Mok served as the CMO of the LeEco Holdings and the CEO of LeEco Holdings Asia Pacific, where he successfully helped LeEco Holdings develop the United States, Mainland China, India, Hong Kong, China and the global markets including the Asia-Pacific region.
