“We are channelizing and have strategized the business development activities…”

Mitsubishi Electric India Pvt. Ltd., was incorporated in 2010, since then the company has been consistently providing solutions in products, technology and services at its best to its Indian customers. In an exclusive interview with Electrical India, Hitesh Bhardwaj, General Manager, Semiconductors & Devices division of the company briefs on the status quo of their company to P. K. Chatterjee. Excerpts…

Could you please brief me on the current presence of Mitsubishi Electric in the Indian market, especially on its penetration in the Indian semiconductor industry?

The Indian semiconductor industry offers high growth potential areas as the industries, which source semiconductors as inputs are themselves witnessing high demand. Mitsubishi Electric is receiving a strong support from its customers in the areas of traction and utility solar locally in India. We are consistently working upon the opportunity to ensure a better experience for our customers in the India market.  We are channelizing and have strategized the business development activities in three phases i.e. Immediate, mid-term and long-term phase in India. In Immediate Business opportunity we will continue to focus on traction, utility solar, solar power and consumer durables. For mid-term phase, we are channelizing our best efforts in getting the Design for emerging segments of EV Charger, EV Traction, Medical and for long term along with the Growth of above mentioned segment we are looking forward in contributing in High Voltage Direct Current (HVDC) and Space for High Frequency (HF) & Optical Devices (OPTO). On the Product side our regular checks and development will be on Dual in line packaged intelligent power module (DIPIPM), Industrial Insulated Gate Bipolar Transistor (IGBT) and most importantly, X Series HVIGBT for various Applications.

What are the emerging areas where power control devices will find much wider applications?

As stated above, Electric Vehicle Traction & its infrastructure is one of the new emerging areas for power devices, which is opening globally & so in India. Apart from basic power conversion applications, energy efficiency is another key aspect where the conventional systems such as consumer appliances are implementing power devices for energy saving functions & thus opening a new opportunity and market for power devices.

What do you feel, the corona pandemic has affected the market of Mitsubishi Electric or it is an opportunity in disguise?

The pandemic has definitely affected the market and brought sales to a standstill for a certain period – but we believe that our customers are loyal and they trust the products we have to offer them, therefore in the coming months we hope to recover and get back in track and achieve what we set out to do during this commercial year.

What kind of potential are you finding at this juncture from the healthcare industry in India and abroad as far as deployment of power control and other semiconductor devices are concerned?

Mitsubishi Electric Semiconductors and devices are consistently supporting healthcare industry. Many of the devices used in healthcare are in-built with semiconductors. Semiconductor-enabled equipment includes Magnetic Resonance Imaging (MRI) systems, radiography, blood pressure monitors, pacemakers, etc. A pioneer in the industry, Mitsubishi Electric India has a range of semiconductors and devices designed with cutting edge technology that provides energy-saving solutions for various devices.

What is your role in the great Electric Vehicle (EV) movement in India?

Mitsubishi Electric has already taken a step towards making the idea of mass scale shifting to electric vehicles a reality. The company launched a new J-Series transfer molded power semiconductor module (T-PM) mainly for motor drive applications in electric and hybrid vehicles. It is known that automotive components must especially meet stringent safety standards, which creates demands for power semiconductor modules that provide greater reliability than modules for industrial equipment.

The company’s new module is expected to contribute to further compactness, weight reduction and reduced power consumption in inverters for electric and hybrid vehicles. It has some cutting-edge features like reduced inverter size and weight achieved through the extra compact package with high integration. The compact power semiconductor module features a highly integrated sixth generation IGBT with a carrier-stored trench-gate bipolar transistor (CSTBTTM) structure and high-thermal conductivity isolation sheet in a transfer molded package. It realises compact EV/HEV inverter designs by achieving 36% smaller footprint and 42% lighter weight compared to the existing J-Series CT300DJH060 automotive power semiconductor module. Another important feature is inverter power-loss reduction supported by low-loss power semiconductor chips. It realises low power-loss EV/HEV inverter designs through the utilization of sixth generation IGBT achieving 12% lower collector-emitter saturation voltage compared with the existing J-Series.

What’s your message to the Indian users of Power Control devices?

Mitsubishi Electric is one of the leaders in Power devices globally & known for its product quality, solutions & services. We have been supporting power electronics customers in India for more than last two decades, directly or through our partners, with state-of-the-art power device technology available globally with best services.

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