HD Wires Private Limited was incubated as well as incorporated in the year 1988. The commercial production began in July 1994 and the company is celebrating its 25th anniversary of operations in 2019.
Indore-based HD Wires started its operations with manufacturing of binding wires for the construction industry; and HB hard drawn wires that are raw material for other wire products like nails and fasteners. During its journey of 25 years, the company has integrated into manufacturing of:
- Black and galvanized wires ranging from low to high carbon chemistry for general engineering purposes as well as agriculture.
- Cable armour, Stay and ACSR wires to cater to the expanding power sector in India.
- Fencing solutions i.e. solar fencing, barbed and chainlink mesh.
- Concrete reinforcement using weldmesh for irrigation pipelines and RCC slabs in low cost housing.
- Hardware products focusing B2B – Stitching wire, fasteners and welding electrodes.
The company started production with an achievable capacity of 300 TPM. “The journey has been long and rewarding to the current level of 165 tonnes per day. The key to this has been ongoing investment in technology, and by May 2019, with two new products, Cable armour tape and PC Wire, our monthly production will cross 6,500 tonnes,” informs Dilip Dev, Director, HD Wires.
Markets for products
The major market share of HD Wires comes from Maharashtra, Gujarat, Jharkhand, West Bengal, Odisha, Uttar Pradesh, Rajasthan and Madhya Pradesh. While all states have its product presence due to the diversified product portfolio. HD Wires has been exporting to Nepal for the past 10 years, and since last 2 years, we have made inroads in to the middle east and south Asian markets. The company exports around 5-6 per cent of its total production. “We don’t wish to increase our export percentage any further in near future as there is no export viability for the Indian steel goods manufacturers, especially, when raw material availability is under stress in India and China and Turkey are able to offer export at competitive prices. Moreover, imposition of MIP, and subsequently anti-dumping duty (AD), on various steel products has further put stress on raw material availability,” says Dev.
The company has a spacious workspace that is equipped with a series of machines and tools that are based on modern and cutting-edge technology. Managed by a team of experts, HD Wires’ infrastructure is one of the major reasons that it is capable of catering to the bulk requirements of its prestigious patrons
For 1,500 TPM expansion in capacity, the capacity expansion is under progress at the same location and facility, where greenfield development is in progress for the same. “Our vision for wire division was to have a single point facility. We have about 1,40,000 sq ft constructed area at the facility at present. Around 22,000 sq ft area has been constructed more for the new shed under the expansion plan,” states Dev.
Growth Trends & Demand Scenario
HD Wires expects a huge demand growth for the next two years. The growth in power, infrastructure, and other sectors will generate a surge in demand for steel wire, thus giving a fillip to the industry. “I believe that as there will be growth in economy and infrastructure, the steel industry market will also widen more. Major producers know that the consumption of steel is increasing and they are well-equipped to meet the soaring demand. The per capita steel consumption of India is one-third (69 kg) of the world’s average (214 kg), and the country has yet to reach its optimum potential in terms of steel consumption,” informs Dev.
HD Wires envisages to double the capacity in less than two years. At present, the company is producing 5,000 TPM, and in near future, it expects to touch 6,500 TPM within six months. “In less than one and a half years, we will hopefully touch 10,000 TPM target. We will be working with all those sectors that will have a demand for steel wire products. HD Wires has also acquired 35-40 acres of new land, which will be constructed within 1-2 years,” states Dev.
For more details, visit www.hdwires.com