Managing a Company with Prudence

Power Build Pvt. Ltd. (Radicon Power Build) is a leading manufacturer of high performance helical and worm geared motors, helical bevel geared motors, roloid gear pumps, shaft mounted speed reducers, gearboxes, and custom engineered gear motors. The company has 1.5 million plus installed product base globally, as a testament to its engineering strength, commitment to innovation and customer first values. Today, it has earned its place as a well-recognised brand globally. In an exclusive e-interaction with the editorial team of Electrical India, R. Haridoss, Sr. Vice President (Business Development), Power Build, focuses on different aspects of the company’s management policy. Excerpts…

Which are the primary industries and markets that PowerBuild serves, and how does it set itself apart in those markets?

Power Build was established in 1972 and we have vast product range of Geared Motors and Gear boxes.

With the endeavour to serve the major industries and market, Power Build is serving in the Material Handling, Steel, Construction, Sugar, Textile, Chemical and Pharma, Oil & Gas, Power, Paper, Aviation, Mining, Road Construction.

PowerBuild sets itself apart in several ways including:

  • Customization: We offer tailored solutions that meet the specific needs of each customer, which enhances efficiency and effectiveness.
  • Innovative Technology: PowerBuild applies cutting-edge technology in its products, ensuring better performance, reliability and sustainability.
  • Customer Support: Strong after-sales support and maintenance services build long-term relationships with clients, enhancing customer satisfaction.
  • Industry Expertise: With extensive experience in the industries it serves, PowerBuild has deep knowledge of market dynamics, allowing it to provide valuable insights and solutions to its clients.
  • Sustainability Focus: PowerBuild prioritizes environmentally friendly practices and products, aligning with the increasing demand for sustainable solutions in various sectors.

By focusing on these differentiators, PowerBuild establishes itself as a trusted partner and a leader in the competitive landscape of transmission and solutions.

What is your approach to setting long-term strategic goals for business development in the geared motors sector?

Deriving long-term strategic objectives in business development in relation to geared motors will follow a step-by-step process to ensure that the objectives formulated are consistent with the market, customers, and resources available. Our detailed plan for setting these goals include:

Market Analysis

  • Industry Trends: Examine current and future trends in the geared motors industry, focusing on technology, environmental, and legal aspects.
  • Competitive Landscape: Investigate the competition by looking at their product lines, market positioning, pricing models, customer services, and other relevant factors. Find any niches in the competition that your company can fill.
  • Customer Needs: Engage with those who currently use geared motors as well as those who do not in order to define their needs, the difficulties they encounter, and their attitudes to geared motors.

SWOT Analysis

  • Strengths: Evaluate the advantages possessed, predetermined internal potential, and resources, as well as competitive edge positioning (USP), which would work to your company’s advantage.
  • Weaknesses: Determine shortcomings that need to be addressed whether it is with regard to equipment, manpower, or mechanisms.
  • Opportunities: Assess other factors that may create new opportunities in the existing market or otherwise; new products, markets, or collaborations.
  • Threats: Classify such factors as economic downturns, or changes in laws or competitors.

Set SMART Goals

  • Specific: Details of the desired achievement are well stated.
  • Measurable: Means of measuring progress or success is established.
  • Achievable: The set targets are made easy in the view of available resources and the market.
  • Relevant: The set targets are in accordance with the business strategy and available opportunities in the market.
  • Time-bound: Outlining the period within which the target is to be accomplished.

Strategies for Issue Resolution and Technology Development

Allocate funds for research and development in order to improve on existing designs, efficiency and also technology-based enhancements like IoT, automations etc.

Expansion into New Regions

Explore the markets which the company aspires to expand, either within the country or beyond looking at aspects such as stakeholders, infrastructure, and supply chain management, etc.

Propose how to approach each market: through direct selling, partnerships or local production.

Environmental and Social Governance Aspects

Mainstream responsible business approaches into business, especially in production of energy efficient products and green practices.

Set up Environmental Social Governance (ESG) strategies in order to strengthen the image of the brand and also for compliance purposes.

Financial Management

Articulate the financial expectations that are consistent with the growth strategy such that there is effective deployment of capital for technology, marketing, and personnel recruitment investments.

Continuously track the performance of the organization against the set financial targets and undertake corrective measures where necessary.

Management of Risks

Formulate a strategy for the management of risks that will assist in spotting and evaluating all the possible risks that stand in the way of pursuing the organization’s long-term objectives.

Make predefined strategies in anticipation of supply chain breakdowns, changes in the market, and also economic recession.

Observation and Appraisal

Establish a competent performance monitoring system that will foster goal attainment while assessing the objectives periodically for achievement status and possible alterations. Involve stakeholders such as workers, consumers, and allies in order to adjust any strategies for implementation effectively.

Engagement of Other Groups

Make sure that your audience understands your goals and strategies and create an environment of teamwork and cooperation.

Involve the stakeholders to provide their inputs so as to support their agreement and enable them to work towards achieving the business goals.

This methodical approach allows firms involved in the Geared Motor business to formulate appropriate long-term strategic objectives that promote growth and sustainability while being amenable to changes within the industry.

What strategies do you employ to build and maintain strong relationships with key stakeholders such as clients, regulators, and partners?

Building and maintaining strong relationships with key stakeholders – such as clients, regulators, and partners – requires intentional strategies focused on communication, trust, and mutual benefit. Here are actionable strategies to facilitate these relationships effectively:

Effective Communication, Transparency and Honesty, Tailored Engagement Strategies, Value-Add Relationships, Establishing Trust, Network and Relationship Building, Feedback Mechanisms, Education and Training, Compliance and Regulation Engagement, Recognition and Appreciation, Crisis Management Strategies, Leverage Technology, Customer Relationship Management.

By employing these strategies, businesses can forge strong, lasting relationships with clients, regulators, and partners, ultimately driving success and fostering mutual growth in a competitive landscape.

What are the latest innovations that you have introduced to improve operational efficiency and reduce costs across your projects?

The current business environment, especially in sectors such as power transmission, calls for the introduction of operational efficiencies and cost-cutting measures. Here are a few of the more recent advances that can be enhanced towards the given ends:

Foster looking at Cloud computing and edge computing and latest analytics and machine learning, IoT and automation, Kaizen, Kanban, Training & Simulation Technologies, Sustainable Practices, Lean Management Principles and practicing TPM for ever improving Supply Chains and Project Management Tools.

What transition has the geared motors industry seen over the years since Power Build was established (1972)? How do you view the latest developments in India in the power and energy sector?

Ever since Power Build was founded in 1972, the geared motors sector has undergone a series of changes whose causes are technology, the market’s needs and the nature of industries. Below, we try to illustrate some of those changes encountered throughout the years:

Changes in the Geared Motors Industry

Technological Changes

  • Efficiency: Effective design and use of electric motors and gears has been the current trend owing to the aspects of regulation and the market forces of demand for green initiatives.
  • Automation and IoT: With the increasing level of automation of the manufacturing processes, the geared motors have been integrated with devices capable of communicating and monitoring the processes enhancing efficiency.
  • Materials Science: Technology on the materials used in gear motors has progressed leading to the invention of smaller, lighter but more powerful products.

Market Development

The geared motors market for the first time ever has extended to new territories that are not previously involved in geared motors manufacturing such as wind and solar energy production, food factories and even transport; this is showing more application use.

International Distribution Networks

The internationalization of operations has changed the operations of the supply chains. Manufacturer does not need to produce all components at a single place; different elements can be produced in several countries, which lowered the costs but introduced some difficulties with management of quality control and risks within the supply chains.

Enhanced Usability and Responsiveness

More and more applications of geared motors require that the solutions are designed and supplied in custom tailored categories. This phenomenon has compelled the manufacturers to make more designs that are modular and provide more flexible configurations.

Technological Evolution

Nowadays, a big number of companies have engaged in digitalizing their design and manufacturing processes as well as supply chain activities. This includes the use of simulations and modelling to enhance R&D efficiency.

Trends in the Industrial Sector in India

Government Strategies

Proposals such as ‘Make in India’, Digitalization of India and self-reliance by India encourage manufacturing and innovation thereby requesting firms to manufacture locally and conduct research as well.

Renewable Energy Emphasis

Renewable energy sector is on the rise in India thereby, increasing the need for geared motors in such applications as wind turbines and solar trackers. This is in coherence with the global sustainability agenda.

Emergence of Micro Small and Medium Enterprises

The Micro, Small and Medium Enterprises (MSME) sector is on the rise and plays a huge part in employment and innovation which in turn generates more use of geared motors in many applications.

Acceptance of Industry 4.0

More Indian industries are embracing the use of smart manufacturing. The use of Internet of Things, and data and automation combined is improving effectiveness and the rates of production.

Infrastructure Growth

Continued growth in the construction of roads, transportation systems and industrial projects is likely to boost sales of geared motors in the construction, transport, and even heavy equipment sectors.

Final Remarks

The industry of geared motors has grown up substantially with the setting of Power Build factories as the focus has shifted towards more creative, effective and adaptive strategies. The Industrial Sector in India is at a turning point strengthened by government policies as well as attention to issues of social development, industrialization through information technology and construction. This is advantageous as well as disadvantageous to firms in the business of manufacturing geared motors, which means they have to be flexible and quick in relation to emerging market changes.

How do you manage to offer prompt post-sales service across India?

To effectively offer prompt post-sales service across India, here are several strategies and practices that have been implemented:

  • Dedicated Support Teams, Training and Certification: Regular training and certification programs for technicians and support staff ensure they are up-to-date with the latest products, services, and technologies.
  • Customer Relationship Management (CRM): Implement a robust CRM system to track customer interactions, service requests, and support histories. This helps in providing personalized service and timely follow-ups.
  • Feedback Mechanism: Establish a system for collecting feedback after service interactions to identify areas for improvement and ensure customer satisfaction.
  • Timely Communication: Keep customers informed about the status of their service requests through automated updates via SMS or email.
  • Inventory Management: Maintain an adequate stock of spare parts in regional centres to ensure quick repair turnaround times.
  • Quality Assurance: Focus on quality control in services offered to minimize repeat issues and enhance customer trust.

By leveraging these strategies, companies can enhance their post-sales service capabilities and ensure a positive customer experience throughout India.

Have you launched any new products in the recent past?

We have recently introduced a few new products such as Hoist Gear Motors, New Planetary Geared Motors up to 275K Nm, Variable frequency drives and single-stage worm gear motors can help address a variety of customer needs.

What would you like to communicate to your potential customers?

We aim to communicate the following to our potential customers:

  • Commitment to Quality: We are dedicated to providing high-quality products and services that meet your needs and expectations.
  • Responsive Support: Our post-sales support team is always ready to assist our customers. Whether they have questions, need troubleshooting help, or require maintenance, we have the resources to respond swiftly and effectively.
  • Nationwide Reach: We have established a robust network across India to ensure that our services are accessible, no matter where customer are located. Our infrastructure is designed to provide timely support and resolution of any issues you may face.
  • Customer-Centric Approach: Your satisfaction is our priority. We actively seek feedback and use it to improve our offerings and services. We’re here to listen and adapt to customers need.
  • Continuous Improvement: We believe in constantly enhancing our services and offerings. Customers continued support helps us grow and innovate.
  • Trust and Reliability: We value the trust you place in us and strive to deliver dependable products and services. Our goal is to build long-term relationships with our customers based on mutual respect and trust.
  • Easy Communication: We provide multiple channels for communication—whether it’s via phone, email, or live chat—to ensure that you can reach us easily whenever you need assistance.

We look forward to serving customers and making their experience with us as seamless and satisfying as possible.

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