Recession is the best time to expand

Currently our production capacity is around 5,000 metric tonne per month and we are planning to cross 15,000 metric tonne per month by 2022. Dilip Dev, Chairman, HD Wires

Indore based H. D. Wires Private Limited is one of the reputed manufacturers of a wide range of galvanised wires. In the electrical and power sector, the company delivers top-quality raw materials to most of the key wire and cable players. In an interview with Electrical India, Dilip Dev, Chairman, HD Wires talks about the company’s journey so far and the road ahead.

HD Wires celebrated its 25th anniversary of operations this year. How has the journey been so far?

The late famed tennis player Arthur Ashe once said, “Success is a journey, not a destination. The doing is often more important than the outcome”. So, for us at HD Wires, from a humble beginning to on the threshold of crossing Rs 500 crore landmark, the journey has been full of varied times – both highs and lows.

How has your business evolved over the years?

Over the years, the business models have changed and now it is evolving faster with the advent of IoT (Internet of Things). Being a developing nation and with per capita consumption of steel is much lower than the developed world, we are sure that the domestic consumption will continue to fuel industrial growth. As far as the relationship with customers and suppliers is concerned, it has become a partnership with price competitiveness as the primary component, but with no compromise on quality and delivery commitments.

Brief us about your product range for power sector and name a few key clients.

We are a leading manufacturer of cable armour wire, ACSR core wire, G.I. cable tape, stay wire, earth wire, high carbon wire etc. Also, we are manufacturing products for construction industry like M.S. welded mesh, G.I. welded mesh, binding wire and barbed wires for fencing, mesh for concrete reinforcement. Some of our key clients from cable and wire industry are Finolex, Havells, KEI Industries, Polycab Wires, RR Kabel, Thermo Power, and UCL.

Tell us about your business network.

We have a PAN India presence thanks to our diversified product portfolio. However, majority of our sales come from states like Maharashtra, Gujarat, Jharkhand, West Bengal, Odisha, Uttar Pradesh, Rajasthan, and Madhya Pradesh.

Further, we have been exporting to our neighbouring country Nepal for more than a decade and have made significant inroads in to the Middle East and South Asian markets during the past 2-3 years.

What’s your production capacity?

Currently we have a production realised of 5,000 metric tonne per month which will get increased to 7,500 metric tonne by January 2020.

Earlier this year, you made an announced about doubling production capacity of Indore plant. Is the expansion still intact?

We are on track with our expansion plans and by October we will be equipped for commercial production of the enhanced capacities. Let us hope that market demand factors support the move. As we believe recession is the best time to expand. Currently our production capacity is around 5,000 metric tonne per month and planning to cross 15,000 metric tonne per month by 2022.