ATS aims to be ‘most trusted brand’

"Our main focus shall be on international business and accordingly we are designing our executable team. Our target is to have more than 60 per cent of our business share from international domain," shares Pradeep Kumar Verma, MD and CEO, Accord Transformer & Switchgear Pvt. Ltd.

International Energy Agency (IEA) report predicts that the power demand in India will triple between 2018 and 2040. What potential do you envisage for your company as a manufacturer of transformer?
We had already matured ourselves in distribution segment. Now envisaging the growth in transmission sector as well, we are planning to set up our new state-of-the-art transformer facility at electrical capital of India at Vadodara, Gujarat. This plant will be equipped with all modern and latest technology with global level of in-house testing facility. We will not only establish our new facility but we will also have highly skilled manpower to run the business professionally.

Our main focus shall be on international business and accordingly we are designing our executable team. Our target is to have more than 60 per cent of our business share from international domain.

We are also in process of expanding our existing plant to meet our customers’ requirements. As major chunk of the business is with private customers and MNCs, seeing our quality product and after-sales services from our dedicated team, we are getting repeated orders from our existing customers.

Expansion will not only happen towards CAPEX, but also, we will venture into new product lines like, renewable products (solar and wind transformers), furnace transformers, traction transformers, special transformers, SMS and many more.

Towards customer front, we will try to increase our basket with inclusion of prominent customers like PGCIL, NTPC, MES, metros, state utilities, steel sector, Indian Railways, and all major private clients like Reliance, Tata, and Adani.

What is your take on transformers segment?
Over a time span of 5 years, ATS (Accord Transformer & Switchgear Pvt. Ltd.) has made its remarkable presence in the T&D domain significantly. We are ISO: 9001:2015, BIS certified and MSME certified and having type test of all major ratings of transformers to the utmost satisfaction of our valued customers from all segments across the globe. Presently our business profile covers:
1. Transformer – oil type upto 10 MVA, 33 kV
2. PSS/USS – 100 kVA to 2,500 kVA with and without OLTC up to 33 kV
3. LT panels (entire range)
4. MEP/EPC projects
5. Substations and electrifications up to 33 kV.

What is your company’s future roadmap?
To be the most trusted brand nationally and globally.

How are you gearing up for the future opportunities and challenges?
Indian transformer market is saturated for EHV like 765 kV range of transformers. For 400 kV transformers business volume is quite less, but when it comes to 220 kV and 132 kV, there we envisage significant potential. Many companies who had their infrastructure ready for 765 kV, are lying almost idle. This is creating debts on such companies. Recently, many globally acknowledged MNCs are closing their business in India and many Indian transformer manufacturers are also closed down. Some are under extreme cash-flow crunch. This has not only disturbed their business but also badly affecting small manufacturers as competition for 220 kV and 132 kV has grown up significantly. The government has to intervene and design a guaranteed payment structure with all international business territories, so that payment shall be secured.
Key challenges are:
1. Effective government policies.
2. Tuff empanelment system in utilities
3. Buying and pre-qualification criteria varies from utility to utility
4. Same business objective understanding with supplier base
5. Skilled manpower
6. Professional approach
7. Acceptability level of Indian make at international domain
8. Timely payment and security from international clients.

How your business has scaled in last one year?
India’s first company that works on zero defect policy, our team have rich experience in respective segments, our capacity is doubled during last year, our main focus is to manufacture only good quality products under the ATS brand.

What your company has done differently from competitors?
We work on zero defect, least delivery time, minimum overhead, all power and controlling products in one basket.


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