In present scenario, it’s a total turnaround for the industry. Market is turning more competitive in terms of quality and the prices as well. Today quality is the major concern to the customer and he never wants to make any kind of compromise on it. So, it has become mandatory for the entire industry to meet the customers’ expectations in terms of the quality of the products or services. In India, about 35 per cent of cable industry is still unorganised, having least control over the processes and the quality of the finished product as well. Dynamic Cables’ strategy “Follow the process, Quality shall follow” is the only mantra which guides it to plan the complete roadmap with a sharp focus on strategic growth and expansion to deliver the highest quality products, winning the customers’ trust and satisfaction in total. The steering force behind its success is its values and beliefs as well as the global experience of its workforce technically sound to face any kind of challenge. Dynamic Cables has been continuously expanding its capacities and capabilities to meet the need of the day successfully. Today Dynamic Cables is known to be a customer-centric company, providing its world-class quality products and services and this is evident in the manner, we share a close relationship with all our customers and business associates all over.
Dynamic Cables in 2018-19
The transmission and distribution (T&D) sector continued to remain in focus especially with the outlay of Rs. 2.6 lakh crore announced by the Government of India for the five-year period ending FY-2022. There was also a sharper focus on high voltage transmission lines along with the government’s aims to provide 24×7 power, which is opening up opportunities in the sector. DISCOMs which have joined the UDAY scheme are expected to improve their T&D infrastructure through renewed investments. The government’s target of generation of 100 GW of solar energy by 2022 and measures such as excise duty exemption on ferro-silicon magnesium used for manufacturing components for wind-operated electric power generators have augmented the demand for electrical wires and cables. During the year, Dynamic had good order booking from state utilities directly and through various EPC contractors working for DDUGJY and IPDS. We had a significant growth of around 36 per cent in 2018-19 in comparison to the previous year and captured a good market share in the year. Dynamic contributed a good share in to the growth of the country and supplied its highest quality products to all the distribution companies in the government campaigning of total electrification. The recent growth of renewable energy market applies to both wind energy and the solar energy as well. In many countries, this growth is supported by the government subsidies. Outdoor applications in renewal energy plants demand high thermal and mechanical requirements from cables and other components. Being well aware of the risk today, Dynamic attempts to combine technology, innovation and ecological awareness and making good use of solar power in production of cables and conductors.
Future Roadmap
We as Dynamic Cables own the reputation of being the customer oriented, fast-growing company. The company has made steady inroads into a wide gamut of electrical products over a period of more than two decades by successfully catering to the requirements of various prestigious domestic customers like Powergrid, NTPC, Tata Power, Reliance BSES, Adani Electricity, BHEL, and all SEBs including various institutional customers. We have one of the most dedicated technical teams with wide technical expertise to face the technological challenges. We also happen to have all capacities inline for the future demand which goes on to show the management’s vision and grip over the market. It’s a turnaround for the industry, Dynamic is making gallant endeavours to enter the global market parallel. We have strong presence not only in India but also in around 32 countries including Kenya, Tanzania, Rwanda, DR Congo, Mauritius, Ethiopia, Togo, Benin, Nigeria, Senegal, Gambia, Yamen, Iraq, Libya, Nepal, Bhutan, Zambia, Laos, Syria, Mauritania, Malawi, Ghana, Jordan Uganda, Afghanistan, Bangladesh and Sri Lanka and others. We have an experienced market and business development team supported by our local associates in Middle East, Africa, Nepal, Sri Lanka, Iraq, Bhutan, Afghanistan, Zambia and Bangladesh etc. Today we stand very competitive in terms of quality and prices in the global market and are reckon with. Our target is to penetrate the maximum western countries in next five years of time span and to grab a good international market by providing our world-class quality services successfully. We have successfully developed the Railway cables also and got the same approved in RDSO. We should be able to successfully cater to the requirements of Railways also soon, probably from the start of the new year 2020. With this we would be able to add a good figure to our annual turnover. Today quality is the highest concern to the customer and no organisation can afford to ignore it if it wants to retain in the market for a longer period. The main focus of the company today, lies on meeting the needs of the day without compromising the abilities of the future generations to meet their specific technological requirements. Lining up to the latest requirements over the years, we have adopted many sustainable development strategies.
Key Differentiators
Dynamic has three ultra-modern manufacturing facilities with latest testing facilities. Two of our units are located in VKI Area in Jaipur. With the increasing demand of the market, we planned to establish one more plant at Khatushyamji Industrial Area Reengus with most modern testing laboratory equipped with the latest, world-class testing equipment. This plant is also operational for last two years with a state-of-the-art manufacturing adding 66 kV high voltage cables manufactured with CCV technology, into our existing range. We have a very talented R&D team to meet any technological challenge as per the requirements of the customer. It was really a first time in India, we designed and manufactured the biggest size of cable in 33 kV voltage rating i.e. 630 sq. mm. against the requirement of our customer Tamil Nadu Electricity Board. We got this innovative product type tested in NABL accredited independent laboratory successfully. It was an ultimate success of our design team to develop such a unique size in high voltage cable and manufacture the same in line with the customer requirements.
Dynamic at ELECRAMA 2020
We are actively participating in ELECRAMA 2020 and are coming up with our latest innovative products developed for the first time in India. Although we have been regularly participating in ELECRAMA since a long time, this will again be a special occasion for Dynamic where it will have its most innovative exposure. The event ELECRAMA is the flagship showcase of the Indian electrical industry that brings together probably the whole electrical industry. It’s an event where the entire electrical fraternity within the country and even some delegates from abroad ensure to make their presence felt. Being the largest gathering of electrical industry, the show has been widely praised as it provides a wide forum for knowledge sharing in the form of technical conclaves and industry summits. For DynamiC, ELECRAMA is an important event, we expect wide participation of our customers and fruitful interaction with various targeted visitors. This is the best platform for us to showcase our entire basket of products and its features showing our capacities in growing technological trend. ELECRAMA 2020 is expected to feature the new business areas that are redefining the electricity space and expose the electrical industry to new technology innovations. The participation of foreign companies in ELECRAMA is also increased over the years as it helps in introducing the world level contractors and consultants. Global investors now consider India as a potential market for high voltage (HV) and extra voltage (EHV) cables. The government’s ‘Make in India’ program has placed India on the world map as a manufacturing hub and given global recognition to the Indian economy.
