According to a market report, India storage market is expected to be Rs 30,000 crore. What potential do you envisage for Eaton?
Energy storage is becoming equally demanding and at the same time challenging as there comes a lot of discussion over the cost of operations and environmental impact. While diesel abatement is rising its peak due to multiple reasons like carbon emission and depletion of natural resources, the demand for keeping a generator is coming at a cost. Solar would be one of the preferred sources of energy. However, we are still seeing a lot of research and development going in terms of effective PV tracking to maximise the power yield. Eaton as UPS manufacturer and energy storage solutions has been at the forefront to meet the rising demands. We have xStorage solutions that work in an optimised way for utilising power from various sources – which may be renewable or utility mains.
Our UPS systems are compatible with multitude of storage technologies – from valve regulated lead acid batteries, lithium ion batteries, flywheel, ultra-capacitors and fuel cells. Globally, Eaton has been the most preferred brand for providing power backup solutions.
What is your take on UPS segment?
UPS which is often referred as the “heart” of the electrical network has widespread applications ranging from continuous process operations to healthcare to Information Technology or any other mission critical installations. UPS solutions has direct impact on energy savings, safeguarding against various power problems and uptime of electrical installations. Due to definitive advantages of UPS, it has high demand and is playing an important role in overall electrical infrastructure of the country. Eaton Power Quality is proud to have partnered with various customers in delivering value in terms of uptime, reliability, efficiency, robustness and cost saving.
What is your company’s future roadmap?
Eaton Power Quality is future ready and keen to make what matters work. This has been our brand promise and we will continue making products which address user requirements. We make continuous connect with our customers and take their feedbacks which help us to innovate further. We will be introducing new products and solutions in the Indian market which has already proven its performance globally and develop India for Indian products. We have also been continuously upgrading our manufacturing capabilities to meet the future demands.
How are you gearing up for the future opportunities and challenges?
Indian market is undergoing significant transformation as demand pattern of buyers is changing. Adoption of technologies and digitisation of business processes has been on a rise and so is our spend on areas like education, healthcare, modernisation of infrastructure and thus, the need for power management. We are catering to entire spectrum of users representing various segments – like home and business network to small IT and large IT to manufacturing to ITeS to banking to healthcare and large colocation centres.
Eaton Power Quality is proactive to understand the needs and challenges of its customers and is agile to have the products and solutions to meet their demands. We take continuous actions on our product development, product roadmap and manufacturing capacities to meet these needs.
How your business has scaled in last one year?
Last one year has been a great journey, not only in terms of business but also in terms of customer experience. We have seen our customers adopting new technologies and happily reaping the benefits out of it. As a manufacturer, Eaton feels extremely proud to have further strengthened the trust and loyalty which its customers envisage in it. We have witnessed our business growing in healthy way and we have been able to meet all expected results and surpass all measured parameters.
What your company has done differently from competitors?
Eaton Power Quality puts their customers at the highest pedestal and our perpetual endeavor is to meet and exceed their needs and pain areas. We continuously enhance our technical offerings but also are proactive in terms of our approach to problem solving. We believe in retaining and delighting our customers as we value long term relationships.
We are equally committed to improve the quality of life and environment through our power management technologies and solutions
Tell us about your participation in ELECRAMA 2020.
Eaton’s electrical business is a global leader with expertise in power distribution and circuit protection; backup power protection; control and automation; lighting and security; structural solutions and wiring devices; solutions for harsh and hazardous environments; and engineering services. Eaton has been attending ELECRAMA since past few years as an exhibitor and has always focused on bringing innovative power management solutions for the customers helping them improve the quality of life and the environment. At ELECRAMA 2020, Eaton is showcasing its breadth of industry-leading power distribution and power quality solutions across multiple segments – utility, buildings, data centre, industries and renewables. We are also very excited to showcase some of our newly introduced globally proven technologies for the Indian market this year.
We will demonstrate our safe, reliable and high-performance medium voltage power distribution equipment at our booth. These solutions fit very well for utilities in India who are seeking clean and green global standard solutions suitable for Indian conditions. Also, on display will be Eaton’s latest technology in low-voltage electrical equipment to mitigate the risks of arc flash.
Eaton has a unique solution for electric vehicles (EVs) in the form of its new Bussmann Series EV Fuses that are specifically designed to protect sensitive electric and hybrid automotive equipment, including high voltage, high capacity batteries, power conversion equipment, contactors, cabling and other auxiliary circuits – enhancing electrical system safety and reducing potential warranty costs. Eaton makes modular, scalable and energy efficient UPS solutions for IT and non-IT applications which help our customers to stay always-ON.
