“Indian electrical equipment industry has a bright future”

"We have developed copper components which can be useful for power industries. Our components are up to the latest industry standards and are innovative," shares Jayesh Shah, Managing Director, Citizen Metalloys Ltd.

Citizen Metalloys is a leading manufacturer of world-class copper products made of copper and copper alloys. Can you please apprise us regarding the power sector scenario in India?
Today India is on of the fastest growing economies in the world. Our central government has planned to provide electricity to each and every household. Also, we are moving towards 100 per cent electrification of the Indian Railways. In addition, the government is introducing electronic vehicles to curb pollution and move towards greener environment. The sector is sure to grow by the day.

What are the products of Citizen Metalloys that are catering to the power segment?
We are manufacturing high conductivity copper components, copper bus bars, copper rods, copper profiles, copper sections, solid copper earth rods and copper tape. All such products cater to the power segment.

How do you see the demand for your products in India?
We can foresee a sizeable demand in the nation. The simple reason being copper is useful in so many applications i.e. for water purification, automobile industries, electrical industries, electroplating industries, astronomical efforts, religious applications and the likes. And in fact, the demand is set to grow in the coming years.

What are the initiatives taken by you for power specific products to adopt advanced digital solutions to become efficient and customer-centric?
We have installed latest technology CNC machine, milling machine and tapping machine to develop different
types of critical and high precise copper components which are useful for power specific segments.

What are your plans to introduce new products in ELECRAMA?
We have developed copper components which can be useful for power industries. Our components are up to the latest industry standards and are innovative.

What are your expectations from ELECRAMA?
We are expecting to witness some latest trends of the industry along with network with a wide customer-base coming from across the globe.

What’s on the cards for India’s electrical equipment industry in 2020?
Indian electrical equipment industry has a bright future because we can witness rising demand in power industries, agriculture, automobile, railways and domestic supply.

How are you gearing up for the future opportunities and challenges?
Quality speaks in millions of words! So then, we will adopt latest technology, automation and use skilled manpower to compete with worldwide manufacturers. Also, we are going big on our marketing efforts. We are leveraging print media, electronic media, social media and other online promotional media for gearing up for the future opportunities and challenges.


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