Numeric aims to grow faster than the market

"We believe that technology empowers the way we work, and we will adapt digitisation to solve the pain points both internally and externally," says Palash Nandy, CEO, Numeric.

How Numeric’s business has scaled over the years
Numeric is a leading UPS manufacturer and a power quality solution provider in India established in the year 1984. While maintaining its leadership position in the single phase and line interactive products for 26 consecutive years, we have gained significant market share in the 3-phase and modular UPS, to be the third largest player in the 3-phase category. We have also won many projects in education, infrastructure, IT, ITeS, manufacturing and healthcare segments.

We strongly believe in need-based innovation, and that truly reflects in the products that we offer. This year (in 2019) Numeric launched a premium product in the single-phase segment called Daker DK Plus, which is an epitome of need based innovation and understanding our customers better. The UPS that can be used both in Rack and Tower mode has a rotatable display screen and offers upto 98 per cent efficiency making it a very compact, user-friendly UPS.

Besides the launch, we continuously upgrade our existing products to meet the ever-changing needs of the customers. We also introduced servo stabilisers with an all new look and with additional features. We have had range extensions in our existing 3-phase products with high efficiency and power availability.

For Numeric, digital transformation was one of the key focus areas this year. We believe that technology empowers the way we work, and we will adapt digitisation to solve the pain points both internally and externally. We are focussing on 3 main axes for our digital transformation program – Employee Experience, Customer Experience and Operational Excellence. We will continue to harness the power of technology for efficient functioning both internally and ease the customer touch points with the brand.

As a testimony to all these efforts, we have been bestowed as the leader in line interactive and single-phase products for the 27th consecutive year.

Future Roadmap
Going ahead, we intend to grow faster than the market growth in order to consolidate our market share. We intend to do this by continuously bringing to the market state-of-the-art technology and couple that with world class service through our wide service network.
Numeric’s biggest strength has been its ability to always be at the cutting edge of UPS technology. This ability was further strengthened when Numeric became a part of the Legrand group which gave us access to the global expertise of Legrand combined with our local knowledge of customers and applications.

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Numeric aims to grow faster than the market

At Numeric, we constantly listen to our customer’s needs and are focussed in solving their need with an efficient and effective solution. We have some exciting line up of products for the future as well, which we are sure will address the pressing demands of the industries.

We plan to continue to design new products in this segment and engage with all stake holders like specifiers, system integrators, installers, distributors, end users etc. Our growth is powered by innovation, design and user-friendliness in our products, which are the very cornerstones of our brand philosophy. We believe in driving growth, gaining customer-confidence and market share through these parameters at each step.

4 key Differentiators
1. In terms of products, we have a wide range of offerings from 600 VA to 33 MW. This means that we have solutions for all market segments and all applications.
2. Our products have the best-in-class energy efficiency. This is critical in today’s environment.
3. Innovations to solve customers’ pain points. This is a real differentiator in all our products.
4. Massive service infrastructure – 255 service centres, 1,200 people, of which 900 field technicians. This translates into maximum uptime for our customers no matter wherever they are situated in India.

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