How T&R’s business has scaled during last one year
Transformers & Rectifiers (India) Ltd, popularly known as T&R, could strengthen its market share in Railways, renewable energy and export business during the last oneyear. Business from Railways is expected to remain high at least for next 5 years as the Government of India has target to achieve 100 per cent electrification. The government has also put ambitious target of 175 GW by the year 2022 from renewable sector. So, a lot of projects are expected to step up in near future. We have added manufacturing of OIP (oil impregnated paper) bushings up to 220 kV class. Response from market is very good and our bushings are approved by various customers including utilities. Current year is good for us as we have orders in hand worth Rs 1,200 crore. We are also expecting big orders from African countries. We are well placed in few export tenders and orders are expected soon.
T&R’s Future Roadmap
T&R is looking forward to further penetrate into industrial sector and increase business share. We are enjoying good marketing share of power transformers in renewable sector. We are working to develop Inverter Duty Transformers (IDT) with better efficiency, reliability and competitive prices. We are working on to put in place exclusive manufacturing and testing lines for IDT. NTPC has planned to invest Rs 50,000 crore in solar power sector in next 1-2 years. Also, under long-term plan, T&R will come up with dry type transformers. Same time, we are working on diversification to add more products like GIS in our supply range. Presently, we are in all type of oil filled transformers except Generator Transformers (GT) in 400 kV and 765 kV class. We had technical tie-up for manufacturing of GT and expected to make breakthrough soon.
Key Differentiators
Firstly, T&R is very selective while booking order regarding realisation of payment. Secondly, we keep close watch on progress of project so that equipment should not get stuck after manufacturing. We elaborate strategy before quoting any big tender regarding available manufacturing slots, cash flow, tie-up with suppliers etc.
It is imperative to mention that recently we have refused order worth Rs 350 crore from a utility because discounts were being asked despite being at L1 position. Our main focus is to improve on bottom line. So, we are very selective as far as order booking is concerned. We are not indulging in price war.
Quality of our transformers is unbeatable, prompt after-sales service is provided as and when required. We always strive for improvement. Our customers get value for their investments. It gives edge to us with respect to competitors.
T&R at ELECRAMA 2020
T&R is a regular participant in ELECRAMA. It has become a big platform to meet customers as well suppliers. We are expecting good delegates from overseas and look forward to increase our footprint mainly in export market. Hope to get some good suppliers also specifically for special accessories of transformers as these items are overpriced and have longer delivery period. T&R’s business mantra is “Power of WE”.
